Green blush

Freelance marketing specialist for startups

Experienced fractional CMO, marketing expert for B2B SaaS, tech and finance.

Pink blush

Hello 👋

“Thanks for stopping by! If you're looking for an expert startup marketing specialist, you've come to the right place. With over a decade of experience, I can transform your digital marketing strategy and see it through to delivery."

- Georgina Willison, Digital Marketing Freelancer, Marwhal.

Gee to the Pick

Services offered

Startup marketing whizz


Need to start somewhere? From strategy to delivery, let a seasoned expert handle your marketing.

With commitment from 4 days per month, share your goals and I'll find a way to get there.

Find out more →

Build following and leads


Online brand management through websites, SEO, paid ads and marketing automation.

Optimise your digital activity to boost your brand and increase market share.

Find out more →

to convert customers


Communications to engage your B2B clients:

From blog and email copy, to awards entries, case studies and landing pages, let me take on your tone of voice and produce engaging copy that converts. 

Find out more →
Want to work together?

Marketing packages

Digital Marketing Strategy

Lead generation / in-bound / conversion rate optimisation

How's your current digital marketing performing? I'll start with a deep dive to review what's working and what might need improving. You'll get practical recommendations to make quick wins as well as see longer-term results.

From £2,500
Read more →

Marketing Strategy

Product launch / market fit / customer research / JTBD

Your go-to-market strategy focusing on your offering, product roadmap, user personas, messaging, positioning and onboarding experience with the aim of retention.  

From £2,500
All packages →

Marketing Plan

Commmunications / paid & social / raising awareness / brand building

Whether it's a white paper launch, new initiative, brand or product, we'll start with the objectives and audience then plan out messaging, channels and content.

From £1,500
Find out more →
Let's find the right marketing package for you

Why work with me?

🤓 Experienced

Over 10 years' experience in a range of sectors and marketing disciplines. Holding a degree in English & French and a CIM Professional Marketing Diploma.

🚀 See results

Priority deliverables are made clear and success reported on a monthly basis. Everything is iterative, with a focus on continuous improvement.

🏀 Get stuff done

There's no better feeling than to cross something off a 'to do' list. I will be the marketing consultant to see your project through from start to finish.

👔 Professional

Super-organised approach to managing projects, ability to engage with all company stakeholders and be a dependable extension of your own team.  


Open banking
Financial advice
Open banking thought leadership

"Georgi really helped us transform our online presence. She’s highly knowledgable about startup marketing and isn’t afraid to get stuck in."

Net B
Brad Blake, CEO
Network B

"Georgina's knowledge in SaaS marketing is vast, she has really helped us to focus on the areas that matter for growth."

Jordan Kettle, Founder

"Georgi has been a creative and reliable asset to our team, delivering high quality work with commitment."

Gam Nat
An Coppens, CEO
Gamification Nation
Need a dedicated marketing freelancer as an extension of your team?

Latest on the blog

Does every SaaS brand need an online community?

Read more →

Experimentation for product-market fit

Read more →

Disrupting the travel spend status quo

Read more →