The future is fractional…There are a lot of buzzwords about, and ‘fractional’ is just one of them. But what does it mean in relation to marketing?
Hiring a fractional marketing director means more than recruiting someone on a part-time basis. It’s your chance to bring in talent as and when you need it without the need to commit to creating a permanet role.
The hiring of fractional freelancers is becoming more and more common, especially in the world of tech startups where growth needs to be fast and budgets must stretch further.
A fractional marketing director can:
- Be a senior, experienced member of your team at a ‘fraction’ of the price of a full-time person.
- Be concentrated on one objective or project.
- Bring in a fresh perspective, since they often work on other brands at the same time.
- Be one point of contact for the marketing function.
- Provide management and leadership.
Fractional team members are taken on to create a lot of value quickly, they are usually used to high performance working and take well to working within new teams and having to ‘hit the ground running’.
As a freelance fractional marketing director myself, I like the variety that comes with working for several clients at the same time. I allocate full days or half days within the week to particular clients where I make myself available for calls and to do productive work.
By working for a range of brands, I am able to offer my clients new ideas and up to date skills. I am exposed to many new marketing tools, industry themes as well as several conversations which can help when it comes to collaboration or inspiration for another client I am working with.
For example, I recently worked on a white paper for a banking client which was a huge success. We used a similar concept and theme with a (non-competing) insurance client which also well-received by their audience too.
If you don’t yet have a marketing hire but need so start somewhere, consider a freelance, fractional marketer. You might already have a marketing team but would like to start a new project and don’t have the internal resource. For these sorts of scenarios, a fractional marketing director could just be what you need.
" Are you ready to bring in a SaaS digital marketing freelancer for your startup? From ongoing support to one-off projects, strategy to delivery, harness marketing expertise at a fraction of the cost of an employee."
- Georgina Willison, Digital Marketing Freelancer, Marwhal.