Saving B2B leaders from ‘random acts of marketing’

Helping B2B companies in tech, fintech and complex sectors move from reactive overwhelm to strategic marketing that works.

Marketing shouldn't feel like a permanent state of emergency

Maybe your marketing plan seems like a series of never-ending tasks with no clear connection to the wider business and where it's heading.

  • Are you tired of chasing marketing hacks that never seem to get you anywhere?
  • Is your team busy, but inefficient, because of broken systems or messy data?
  • Are you spending more time on marketing than you are building your product or talking to customers?

I'm a fractional marketing director, here to help you move past the marketing guesswork by starting with a solid strategy so that your marketing actually drives growth.

Hello 👋

As a fractional marketing director with 15+ years of experience across fintech, proptech, insurtech and data, I’ve helped startups find their footing and global organisations fix their marketing infrastructure. Let's clear up the confusion and create some clarity.

Bridging the gap between strategy and delivery is my thing, ensuring every well-researched plan results in tangible progress for your business.

- Georgina Willison, Fractional Marketing Director

Gee to the Pick

How we can work together

1. Square one (Startups and
SMEs)

Best for: Founding teams teams in need of a go-to-market blueprint.

You’ve built a great product, but your marketing is currently a series of improvised tactics.

I step in as your fractional marketing director to build the strategy, validate your messaging  and set up your ongoing marketing activities.

Want to talk? →

2. Scale & sort (scale-ups & larger orgs)

Best for: Department or marketing heads who need to do more with less.

You're facing marketing friction: messy, broken systems or fragmented communications.

I lead marketing projects like product launches, configuring processes or designing strategies to streamline the marketing function.

Reach out now →

The fractional marketing framework

Whether it's building from scratch or fixing a complex system in marketing, my process remains the same:

  1. Diagnosis (Audit): I carry out deep dive into your business and market. We look at existing metrics to find the friction points and identify the biggest opportunities.
  2. Blueprint (Strategy): This isn’t a long document wordy document that gathers dust, it’s a focused roadmap outlining your ideal customer, core messaging and the critical few KPIs that actually matter.
  3. Execution (Delivery): Strategy is nothing without delivery. As your fractional marketing director, I’ll manage the implementation which might be leading your team, managing specialists or rolling up my sleeves to execute key campaigns.
  4. Momentum (Review): We track what works and stop doing what doesn't. You get clear reports and we continuously optimise to ensure that your marketing project is running smoothly.

"Without hesitation, I recommend Georgina to any company seeking outstanding marketing expertise. Her professionalism, reliability, and communication skills make her an invaluable asset."

Mark Munson, MD Open Banking Payments
Moneyhub

"I'd fully recommend hiring Georgina if you are looking for someone to build your marketing strategy and execute it."

Bhairav Patel, Managing Director
Atom CTO

"Georgi really helped us transform our online presence. She’s highly knowledgeable about startup marketing and isn’t afraid to get stuck in."

Brad Blake, CEO
Network B

"Georgina's knowledge in SaaS marketing is vast, she has really helped us to focus on the areas that matter for growth."

Jordan Kettle, Founder
ApplyBase
Ready to end the random acts of marketing?

Work with a fractional marketing director now

Clients

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