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Freelance marketing specialist for startups

Experienced fractional CMO, marketing expert for B2B SaaS, tech and finance.

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Hello 👋

“Thanks for stopping by! If you're looking for an expert startup marketing specialist, you've come to the right place. With over a decade of experience, I can transform your digital marketing strategy and see it through to delivery."

- Georgina Willison, Digital Marketing Freelancer, Marwhal.

Gee to the Pick

Services offered

Startup marketing whizz

FRACTIONAL CMO

Need to start somewhere? From strategy to delivery, let a seasoned expert handle your marketing.

With commitment from 4 days per month, share your goals and I'll find a way to get there.

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Build following and leads

DIGITAL MARKETING

Online brand management through websites, SEO, paid ads and marketing automation.

Optimise your digital activity to boost your brand and increase market share.

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Comms
to convert customers

CONTENT & COPY

Communications to engage your B2B clients:

From blog and email copy, to awards entries, case studies and landing pages, let me take on your tone of voice and produce engaging copy that converts. 

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Want to work together?

Marketing packages

Digital Marketing Strategy

Lead generation / in-bound / conversion rate optimisation

How's your current digital marketing performing? I'll start with a deep dive to review what's working and what might need improving. You'll get practical recommendations to make quick wins as well as see longer-term results.

From £2,500
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Product
Marketing Strategy

Product launch / market fit / customer research / JTBD

Your go-to-market strategy focusing on your offering, product roadmap, user personas, messaging, positioning and onboarding experience with the aim of retention.  

From £2,500
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Campaign
Marketing Plan

Commmunications / paid & social / raising awareness / brand building

Whether it's a white paper launch, new initiative, brand or product, we'll start with the objectives and audience then plan out messaging, channels and content.

From £1,500
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Let's find the right marketing package for you

Why work with me?

🤓 Experienced

Over 10 years' experience in a range of sectors and marketing disciplines. Holding a degree in English & French and a CIM Professional Marketing Diploma.

🚀 See results

Priority deliverables are made clear and success reported on a monthly basis. Everything is iterative, with a focus on continuous improvement.

🏀 Get stuff done

There's no better feeling than to cross something off a 'to do' list. I will be the marketing consultant to see your project through from start to finish.

👔 Professional

Super-organised approach to managing projects, ability to engage with all company stakeholders and be a dependable extension of your own team.  

Clients

Open banking
Financial advice
Open banking thought leadership

"Georgi really helped us transform our online presence. She’s highly knowledgable about startup marketing and isn’t afraid to get stuck in."

Net B
Brad Blake, CEO
Network B

"Georgina's knowledge in SaaS marketing is vast, she has really helped us to focus on the areas that matter for growth."

Jordan Kettle, Founder
ApplyBase

"Georgi has been a creative and reliable asset to our team, delivering high quality work with commitment."

Gam Nat
An Coppens, CEO
Gamification Nation
Need a dedicated marketing freelancer as an extension of your team?

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