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“I hold a degree in English and have many years' experience writing quality content and precise copy for B2B brands. I know all about guiding your prospects through the funnel with compelling messages and content.”

- Georgina Willison, Digital Marketing Freelancer, Marwhal.

Drop me a message or book a call →

Content and copywriting services include:

Blog articles

Keywords / thought leadership / engagement / lead funnel

A blog with fresh, engaging content is an asset to any website. Using a combination of the right keywords and compelling subject-matter, I can create articles that keep readers on your website. Good content can help you bolster your position of authority in your field, rank higher on Google, as well as help you build a better online reputation and following.

Email newsletters

Marketing automation / bulletins / content curation

Keeping in regular contact with your customers and prospects is vital. If you give them them valuable content, they know where to come when they need your product or service. From the compelling subject line to the engaging body text, emails can really help engage your audience.

Case studies

ROI / customer testimonials / measurable benefits

A good case study is worth a thousand product pages. Let me interview your client as they talk through how they have benefitted from your service. I will write it up into an impactful case study so that you can demonstrate a real-life use case of your product to potential customers.

Awards entries

Case studies / brand awareness / boost reputation

What should you do when you have a fantastic case study? You enter an industry award to gain recognition, praise, and to brag a little. I can write your well-researched awards submission that aims to highlight the best of your product or service and how it has benefited your client.

Website copy

SEO / meta descriptions / on-page copy / adverts

You have only a few moments to get your message across. Your website copy needs to resonate, or else your visitors can easily give up and go elsewhere. I can create succinct and engaging copy with clear calls to action that will convert website visitors into leads.

Landing pages

Gated content / conversions / calls to action / lead generation

With every scroll, a landing page needs to inform and intrigue, giving your visitors confidence in your brand and encouraging them to act, whether that's by getting in touch, downloading a paper or booking a call. Trust in me to write the copy for pages that will turn visitors into prospects.

How can the right copy build your audience and prospect funnel?