“Nowadays, you can't do 'marketing' without going digital. As a freelance digital marketing specialist with extensive technical knowledge and many creative ideas, I can get your brand found by new customers online and really transform your reach.”
- Georgina Willison, Digital Marketing Freelancer, Marwhal.
Webflow is the new website builder on the block, the leading alternative to Wordpress and CMS platform of choice for successful start ups.
From structure, design, copy and build, I've got you covered. Once it's finished, you'll have total ownership of the website and I'll train you up on how to make blog updates and basic on-page changes.
Get found on Google! How do people search for you? Is there a niche area we can explore?
There's a lot we can do to get you in Google's good graces, from page speed to keywords and backlinks. I'll work to improve your keyword rankings on an ongoing basis so that relevant traffic is directed to your website.
If you want to rank high in Google for specific search terms, or if you want to target particular job titles and industries, paid advertising can fast-track you there.
It's very easy to spend money aimlessly on Google and LinkedIn. To get the most value, I will define and deliver a clear strategy to ensure that you're reaching the right prospects who have 'high intent' to purchase whilst excluding the time wasters.
A great digital marketing strategy relies on having even better content. Otherwise, what have you got to share?
As a brand, you need to stand for something: you need to have an opinion or show your expertise in a certain field. Channels such as your website, PR, emails and LinkedIn can be used to build an audience and raise awareness of your brand.
The version Google Analytics we all know will be phased out in July 2023. It will be replaced by GA4, which is debatebly an improved version of the current website analytics platform we all know.
GA4 has its own quirks and intricacies. In order to gauge the effectiveness of your website through visitor behaviour, I will set up goals and conversions to help you find out where your in-bound leads are coming from.