Saving B2B leaders from ‘random acts of marketing’

Helping B2B leaders in tech, fintech, and complex sectors move from reactive overwhelm to a strategic marketing engine that actually works.

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Marketing shouldn't feel like a permanent state of emergency

Does your marketing plan look like a never-ending to-do list with no clear connection to your business goals?

Are you tired of chasing hacks that never seem to get you anywhere?
Is your team busy, but inefficient, because of broken systems or messy data?
Are you spending more time managing marketing than you are building your product or talking to customers?

I can help you clear the friction so you can stop guessing and start growing by focusing on the strategy before the activity.

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I am a proud marketing generalist with over 15+ years of experience across fintech, proptech, insurtech, and data. I’ve helped early-stage startups find their footing and global organizations (like publishers and membership bodies) fix their infrastructure.
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‍- Georgina Willison, Fractional Marketing Director

How we can work together

1. Square one (Startups and
SMEs)

Best for: Founders and early-stage teams needing a go-to-market blueprint.

You’ve built a great product, but your marketing is currently a series of improvised tactics.

I step in as your fractional marketing director to build the strategy, validate your messaging and set up the foundation for ongoing marketing.

Want to talk? →

2. Scale & sort (scale-ups & larger orgs)

Best for: Department heads or Marketing VPs who need to do more with less.

Your team is facing ‘marketing friction’ consisting of messy, broken systems or fragmented communications.

I lead marketing projects like product launches, configuring processes or designing multi-stakeholder comms strategies to streamline the marketing function.

Reach out now →

The fractional marketing framework

Whether we're building from scratch or fixing a complex system, my process remains the same:

The Diagnosis (Audit): I carry out deep dive into your business and market. We look at the evidence to find the friction points and identify the biggest opportunities.
The Blueprint (Strategy): This isn’t a 50-page document that gathers dust, it’s a focused roadmap outlining your ideal customer, core messaging, and the critical few KPIs that actually matter.
The Execution (Delivery): Strategy is nothing without delivery. As your fractional marketing director, I’ll manage the implementation which might be leading your team, managing specialists, or rolling up my sleeves to execute key campaigns.
The Momentum (Review): We track what works and stop doing what doesn't. You get clear reports and continuous optimisation to ensure the engine keeps running smoothly.

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Ready to end the random acts of marketing?

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Clients

"Without hesitation, I recommend Georgina to any company seeking outstanding marketing expertise. Her professionalism, reliability, and communication skills make her an invaluable asset."

Mark Munson, MD Open Banking Payments

Moneyhub

"I'd fully recommend hiring Georgina if you are looking for someone to build your marketing strategy and execute it."

Bhairav Patel, Managing Director

Atom CTO

"Georgi really helped us transform our online presence. She’s highly knowledgeable about startup marketing and isn’t afraid to get stuck in."

Brad Blake, CEO

Network B

"Georgina's knowledge in SaaS marketing is vast, she has really helped us to focus on the areas that matter for growth."

Jordan Kettle, Founder

ApplyBase

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Saving B2B leaders from ‘random acts of marketing’

Marketing shouldn't feel like a permanent state of emergency

Hello 👋

How we can work together

1. Square one (Startups and SMEs)

Best for: Founders and early-stage teams needing a go-to-market blueprint.

You’ve built a great product, but your marketing is currently a series of improvised tactics. I step in as your fractional marketing director to build the strategy, validate your messaging and set up the foundation for ongoing marketing.

2. Scale & sort (scale-ups & larger orgs)

Best for: Department heads or Marketing VPs who need to do more with less.

Your team is facing ‘marketing friction’ consisting of messy, broken systems or fragmented communications.I lead marketing projects like product launches, configuring processes or designing multi-stakeholder comms strategies to streamline the marketing function.

The fractional marketing framework

Clients

Latest on the blog

Fintech marketing: essential guide for founders

Does every SaaS brand need an online community?

Experimentation for product-market fit

1. Square one (Startups and
SMEs)

You’ve built a great product, but your marketing is currently a series of improvised tactics.

I step in as your fractional marketing director to build the strategy, validate your messaging and set up the foundation for ongoing marketing.

Your team is facing ‘marketing friction’ consisting of messy, broken systems or fragmented communications.

I lead marketing projects like product launches, configuring processes or designing multi-stakeholder comms strategies to streamline the marketing function.