Saving B2B leaders from ‘random acts of marketing’

Helping B2B leaders in tech, fintech and complex sectors move from reactive overwhelm to a strategic marketing that works.

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Marketing shouldn't feel like a permanent state of emergency

Does your marketing plan look like a never-ending to-do list with no clear connection to your business goals?

Are you tired of chasing hacks that never seem to get you anywhere?
Is your team busy, but inefficient, because of broken systems or messy data?
Are you spending more time managing marketing than you are building your product or talking to customers?

I can help you move past the marketing guesswork by leading with strategy over activity so that your marketing efforts actually drive growth.

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I am a proud marketing generalist with over 15+ years of experience across fintech, proptech, insurtech, and data. I’ve helped startups find their footing and global organisations fix their marketing infrastructure. Let's clear up the mess and create some clarity.
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‍- Georgina Willison, Fractional Marketing Director

How we can work together

1. Square one (Startups and
SMEs)

Best for: Founding teams teams in need of a go-to-market blueprint.

You’ve built a great product, but your marketing is currently a series of improvised tactics.

I step in as your fractional marketing director to build the strategy, validate your messaging and set up your ongoing marketing activities.

Want to talk? →

2. Scale & sort (scale-ups & larger orgs)

Best for: Department or marketing heads who need to do more with less.

You're facing marketing friction: messy, broken systems or fragmented communications.

I lead marketing projects like product launches, configuring processes or designing strategies to streamline the marketing function.

Reach out now →

The fractional marketing framework

Whether it's building from scratch or fixing a complex system, my process remains the same:

Diagnosis (Audit): I carry out deep dive into your business and market. We look at existing metrics to find the friction points and identify the biggest opportunities.
Blueprint (Strategy): This isn’t a 50-page document that gathers dust, it’s a focused roadmap outlining your ideal customer, core messaging, and the critical few KPIs that actually matter.
Execution (Delivery): Strategy is nothing without delivery. As your fractional marketing director, I’ll manage the implementation which might be leading your team, managing specialists, or rolling up my sleeves to execute key campaigns.
Momentum (Review): We track what works and stop doing what doesn't. You get clear reports and continuous optimisation to ensure your marketing project is running smoothly.

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Ready to end the random acts of marketing?

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Clients

"Without hesitation, I recommend Georgina to any company seeking outstanding marketing expertise. Her professionalism, reliability, and communication skills make her an invaluable asset."

Mark Munson, MD Open Banking Payments

Moneyhub

"I'd fully recommend hiring Georgina if you are looking for someone to build your marketing strategy and execute it."

Bhairav Patel, Managing Director

Atom CTO

"Georgi really helped us transform our online presence. She’s highly knowledgeable about startup marketing and isn’t afraid to get stuck in."

Brad Blake, CEO

Network B

"Georgina's knowledge in SaaS marketing is vast, she has really helped us to focus on the areas that matter for growth."

Jordan Kettle, Founder

ApplyBase

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Saving B2B leaders from ‘random acts of marketing’

Marketing shouldn't feel like a permanent state of emergency

Hello 👋

How we can work together

1. Square one (Startups and SMEs)

Best for: Founding teams teams in need of a go-to-market blueprint.

You’ve built a great product, but your marketing is currently a series of improvised tactics. I step in as your fractional marketing director to build the strategy, validate your messaging and set up your ongoing marketing activities.

2. Scale & sort (scale-ups & larger orgs)

Best for: Department or marketing heads who need to do more with less.

You're facing marketing friction: messy, broken systems or fragmented communications.I lead marketing projects like product launches, configuring processes or designing strategies to streamline the marketing function.

The fractional marketing framework

Clients

Latest on the blog

Fintech marketing: essential guide for founders

Does every SaaS brand need an online community?

Experimentation for product-market fit

1. Square one (Startups and
SMEs)

You’ve built a great product, but your marketing is currently a series of improvised tactics.

I step in as your fractional marketing director to build the strategy, validate your messaging and set up your ongoing marketing activities.

You're facing marketing friction: messy, broken systems or fragmented communications.

I lead marketing projects like product launches, configuring processes or designing strategies to streamline the marketing function.